CARTIER has reopened its newly expanded regional flagship in the Miami Design District, unveiling a space that feels less like a boutique and more like a cultural landmark. Located at 147 NE 39th Street, the reimagined Maison captures the essence of Miami, bold, luminous, and ever-evolving, while remaining unmistakably Cartier.
The façade, conceived by longtime collaborators Diller Scofidio + Renfro, is an architectural statement in motion. A wraparound wave of undulating glass, etched with a pattern inspired by a 1909 Cartier brooch, creates a play of light and shadow — revealing just enough to intrigue.
“We conceived the wraparound façade in undulating glass to draw in passersby while knitting together the store and the street,” says founding partner Elizabeth Diller. The result is pure Miami: vibrant, modern, and alive with rhythm.
Inside, designer Laura Gonzalez transforms the space into a lush, immersive world. Drawing inspiration from Miami’s tropical landscape — its palms, mangroves, and ocean light — she infuses Cartier’s signature refinement with a distinctly local warmth. “I imagined the store as a sensory journey,” Gonzalez explains. “Each space evokes a different emotion: vitality and movement at the entrance, intimacy in the VIP lounges.”
A sculptural seashell staircase spirals upward, connecting each floor and guiding guests through a gallery of Cartier’s most celebrated creations — from jewelry and fine watches to fragrance and leather goods. Leaf motifs climb columns on the first floor, while organic shapes and sunlit tones define the ground level. The journey culminates on the rooftop terrace, a serene garden of colorful tiles and lush greenery that captures the effortless joy of Miami living.
True to Cartier’s spirit, the new Miami Design District flagship isn’t just a place to shop — it’s a place to feel. A celebration of art, architecture, and emotion, it reflects the Maison’s enduring belief that true luxury lies in experience, beauty, and connection.
Cartier new store Miami at Miami Design District
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