Diane von Furstenberg was forced to close her London Mayfair store permanently last week, pushing into administration the subsidiary that ran it. “It’s with a lot of sadness that DVF UK had to close due to the very difficult present situation,” von Furstenberg said in a letter to customers.
Andrew Stokoe, the brand’s CEO, said: ”DVF is resetting its business model and that, unfortunately, has resulted in a decision to close our store in Mayfair, London.
”We are continuing to invest in e-commerce and the DVF.com platform and remain committed to support our loyal customers in addition to our global network of franchise partners and wholesale accounts. We particularly look forward to welcoming our UK clients to our points of sale in Selfridges, Harvey Nichols and Harrods.”
DVF boutique London at Mayfair
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