It is Japan, one of the DIOR‘s most prominent markets, where a first dedicated Dior Alps pop-up store has opened. Situated on the ground floor of Hankyu Umeda, arguably Osaka‘s leading department store in terms of high-end shopping, the pop-up store is designed by Dior‘s in-house design team and comprises two adjacent installations, unified by a canopy adorned with striking striped bands and stars (open through September 14, 2021).
The pop-up exclusively stocks items from the new Dior Alps capsule collection, ranging from headgear and ski goggles, to padded jackets, ski pants, ski boots, and of course, specially designed tote bags. There’s even a tote bag in panther print, in addition to some other matching items, for après-ski prancing around the resort.
Other Dior Alps pop-ups are planned for China which is hosting the upcoming winter Olympics.
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