Ferrari‘s local partner Forza Rossa inaugurated this week in Bucharest one of the largest Ferrari showrooms in the world. The new showroom covers over 4.000 sqm and features a showroom and a comprehensive service. There is also a section dedicated to second-hand cars. There is also an underground parking and an area used for special storage. The new showroom also features a lounge area especially dedicated to owners of Ferrari.
”There are customers in Romania who change their model every 2,3 or 4 years when a new Ferrari model is launched. We take the cars from them, we bring them to perfection and extend their warranty up to 10 years. The initial warranty is 3 years without limit. For the new models, we grant free maintenance for 7 years, “said Camelia Bazac, Managing Director of Forza Rossa. In 10 years since Ferrari was launched in Romania, Forza Rossa sold 186 Ferrari cars. In 2017 a number of 17 new Ferrari cars were sold.
According to the Romanian registry, there are presently 1.003 ultra luxury cars, the highest number being of the Bentley, Maserati and Ferrari brands.
Forza Rossa Holding also owns and operates the exclusive Aston Martin showroom in Bucharest, located adjacent to the Ferrari showroom. The Aston Martin showroom in Bucharest / Romania was opened in December 2017.
Ferrari new showroom Bucharest, Rimania – Forza Rossa
More from NEWS
BUSINESS OF LUXURY FORUM 2026 edition takes places April 28, 2026 in Bucharest, Romania
BUSINESS OF LUXURY FORUM 2026, the yearly event by CPP GROUP (CPP Management Consultants Ltd,) the luxury business consultancy specialised …
Golden Goose sold to Chinese Firm HSG for $2.9 billion
Chinese Global investment firm HSG has acquired a controlling stake in Italian sneaker label Golden Goose, in one of the biggest …
BOTTEGA VENETA opens new boutique in New York’s Meatpacking District
Bottega Veneta opens its latest store in New York at 58 Gansevoort Street. The 312 square metre space, in the …
