Music is your passion. If it was up to you, you would spend all your time writing and performing. But if music is also your business, you have to leave the studio and do some work to promote it. If you are just starting in the music promotion industry, then this article is perfect for you. Please go through the free SoundCloud promotion site to get more knowledge. You’ll learn how to get more attention and quality followers on Soundcloud.
CREATE A MARKETING PLAN
In business, it is common practice to define a goal, define a target market, and then develop a product that meets the needs of that market in order to achieve the goal. As a musician, this strategy is as important to you as it is to any CEO.
Understand your ideal fans as well as their habits, Do they go to clubs or music festivals? Are they more low-key and prefer hanging out at the rooftop bar or enjoying listening to music with a few friends on the couch in the back room? Do they listen to music while working, exercising, relaxing or socializing with friends? As a musician, chances are, the way you consume your music is similar to how your potential fans love them. It is important that these questions are asked and answered so that you know how best to target people when you put your music there.
There are many ways to get to know your potential fans:
Attend shows of similar local artists or browse the subscriber profiles of these artists on the Internet. If you already have a small fan base, poll your listeners to find out more about them and ask them how they found you. Look in the forums for people who love music like yours and join the conversation.
Check out YouTube videos of bands in their genre and see what people have to say in the comments. See what other bands are associated with you, then see if any of them are playing in your area any time soon. Go talk to your fans!
Ultimately, you should be able to create what is known as a marketer. This is just a template that sums up the profile of your average listener. You always want to be as detailed as possible – to the point that if you can use your research to create yourself a fictional “average fan” and give him or her a name, you’re golden.
KNOW WHERE YOUR TARGET MARKET IS LOCATED
This leads to the next point: Where is your target market online and offline? Once you know more about who your potential listeners are, their habits and demographics, you can figure out where they are looking for music.
There are numerous places to find potential fans online. For example:
- SoundCloud (obviously)
- The proposal mentioned social media such as YouTube
- Reddit.
The best thing about online searches is that platforms are often a company so you can see not only what your potential fans like, but also where they live, what they do, and how they interact with the network. Dig for data, because the more you have, the better you can navigate.
GET INTO DATA
If you want to target people in a specific area, you go to that area and look around. When you’re online, things get much more complicated – and that’s where analytics and data come in.
The easiest way to get data on SoundCloud is by Go Pro, SoundCloud imposes restrictions on downloading free accounts and prevents artists from accessing any data. This changes with Pro as you get more load times as well as usage and traffic data. If you can afford the $ 7 or $ 15 price tag, this is one of the easiest ways to collect listener data.
If you don’t want to pay for SoundCloud pro, or are just looking for another way to access your data, you can always use YouTube or Google Analytics dashboards. The proposal mentioned social networks such as YouTube will only give you data about your YouTube channel, but this can be useful because you can see what else your fans are listening to and how many of your songs they hear. YouTube can be helpful for understanding songs in more detail, but the downside is that it’s only good for YouTube. You will only find out about fans on YouTube, not fans on the Internet in general.
Similarly, YouTube has Google Analytics. It is one of the most powerful free analytics software out there and if you install it on your website, you can get endless information from it. Google Analytics can tell everything from where your listeners are to their age to their interests.This is very valuable data when you are planning something from the next issue to the next tour, but there are the same limitations as in YouTube: Google Analytics will help you on your website, and nowhere else.
Twitter and Facebook also have their own analytics platforms. If you are social media savvy or have a workforce, use every social media site you can. You will target more people, collect more data, and ultimately be more effective in planning your next steps.

Creating your own SoundCloud
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