The Armani group is pleased to announce the opening of its second Giorgio Armani boutique in Bangkok on 24 October 2025, located at ICONSIAM shopping mall — a renowned luxury destination along the Chao Phraya River. Following the recent opening of the first Giorgio Armani store at The Emporium, this new boutique further strengthens the brand’s presence in Bangkok.
The new Giorgio Armani ICONSIAM boutique spans an impressive 475 square meters, organized on a single level, where the interior design has been reimagined with distinctive new elements for this unique setting while maintaining Armani’s signature identity. The exterior features a striking four-sided continuous façade, distinguished by alternating backlit silk surfaces and expansive see-through windows with pronounced curves, creating a dynamic and fluid architectural language. Two sides of the façade face the mall’s double-height atrium and are enriched with large videos that enhance the boutique’s visual prominence.
Giorgio Armani new store Bangkok at ICONSIAM
Inside, the boutique consists of a sequence of elegantly appointed rooms, each linked and featuring a distinct color palette. The menswear section unfolds through gold, green, silver, blue, and bronze rooms, while the womenswear suites present elegant harmonies of gold, blue, and green. The rounded shapes and soft curves found in the architectural details, portals, and custom-designed furnishings echo the fluidity seen on the storefront, creating an enveloping and vibrant atmosphere throughout the interior.
The boutique’s refined material palette includes platinum metal, with metallic wood accents, and precious silk wallcoverings from Armani/Casa, especially featured in the Made-to-Measure and VIC rooms. The veined textures and tones of the marble and onyx-effect flooring are echoed in the handcrafted marmorino ceilings, for a harmonious and bespoke look. A variety of furnishings, from the seating and carpets to rich fabrics and lamps, are selected from the Armani/Casa collection.
Giorgio Armani new store Bangkok at ICONSIAM
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