Mauro Maggioni is set to be announced as the new CEO of GOLDEN GOOSE’s US subsidiary. He will succeed Silvia Merati, who has announced her departure from Golden Goose to lead Frame Denim in Los Angeles.
Maggioni joined Golden Goose in 2019 as CEO for the Asia-Pacific region. Before joining the footwear company, he spent seven years at the Zegna Group, where he held several roles, including director of omnichannel and retail operations and chief financial officer for Greater China. Prior to that, Maggioni spent seven years at Giorgio Armani in various financial roles.
The appointment comes at a buoyant time for Golden Goose, which ended the first half of 2025 with revenue up 13% to €342 million and EBITDA of €113 million (+3 per cent), representing 33% of total revenue. The company, controlled since 2020 by the British fund Permira, decided last year to postpone its stock market listing and, in early 2025, welcomed Blue Pool Capital (the Hong Kong firm of Joe Tsai, co-founder of Alibaba) into its share capital with a 12% stake.
In recent months, several rumours have been circulating that the Veneto-based brand led by Silvio Campara was being targeted by some Chinese funds ready to take over from Permira. Some sources tipped HongShan Capital, a spin-off of Sequoia Capital, as the frontrunner for the acquisition, which was said to have put forward a “very interesting but non-binding” proposal.

Mauro Maggioni CEO Golden Goose, Americas
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