U.K. based luxury jeweller, Graff, has opened a new flagship store in Hong Kong, marking a third Graff location in this bustling city. The new salon is located in the St. George’s Building on Chater Road, in the heart of the city’s Central Business District.
The new store covers a space of 2,800-square-foot , very close to its former location, was designed by Peter Marino, who created a space in line with Graff’s character. He chose white with gold and silver accents as the dominate colour scheme. White is used on the ceilings, walls, carpeting, fabric and in display cases. Even white flowers add accents to the rooms. The gold and metallic colors are used primarily for metal bases for the furnishings and decorative accents. Offsetting this palette are plenty of mirrors and touches of natural wood.
Art works and furniture created by renowned artists and designers are placed throughout the space, including pieces by Roberto Giulio Rida, Juan and Paloma Garrido and André Dubreuil. A hand-crafted chandelier designed by Mark Brazier-Jones takes center stage, inspired by delicate glass flowers created by Nathalie Ziegler. The theme is appropriate as nature is the inspiration for many of Graff’s creations.
Graff new flagship store in Hong Kong
To mark the opening of the salon, Graff presented a selection of D color, flawless diamonds cut and polished from the historic 1,109-carat Lesedi La Rona rough diamond—the second largest rough diamond ever discovered.
In addition to this location, Graff has stores in the Ritz-Carlton, Hong Kong, and the Peninsula Hong Kong. In Macau, Graff stores are at the Wynn Palace, the Wynn Macau and in Studio City Macau.
Graff new flagship store in Hong Kong
More from NEWS
BUSINESS OF LUXURY FORUM 2026 edition takes places April 28, 2026 in Bucharest, Romania
BUSINESS OF LUXURY FORUM 2026, the yearly event by CPP GROUP (CPP Management Consultants Ltd,) the luxury business consultancy specialised …
Golden Goose sold to Chinese Firm HSG for $2.9 billion
Chinese Global investment firm HSG has acquired a controlling stake in Italian sneaker label Golden Goose, in one of the biggest …
BOTTEGA VENETA opens new boutique in New York’s Meatpacking District
Bottega Veneta opens its latest store in New York at 58 Gansevoort Street. The 312 square metre space, in the …
