Balenciaga and Gucci have dropped Part Two of their #TheHackerProject series, with Saks Fifth Avenue as the exclusive wholesale partner in select cities in the U.S.
Saks and Balenciaga have collaborated on a series of The Hacker pop-ups inside Saks stores in New York, Houston, Atlanta and Troy, Mich., where customers can for a limited time shop the collection, which includes women’s and men’s ready-to-wear, handbags and accessories. The Saks x Balenciaga Hacker Project pop-ups will be live in Saks’ New York and Houston locations from today through Dec. 15 on the main floor, and in Saks’ Atlanta and Troy locations from Dec 15 to Jan. 15.
Balenciaga and Gucci introduced the Hacker Project during their spring 2022 shows, with Part One — the Gucci series — introducing cross-branded Gucci merchandise that featured the Balenciaga signature. Part Two — the Balenciaga series — combines Gucci codes like its enduring colorways, luggage details and logo patterns, with recognizable Balenciaga structures and styling throughout the merchandise.
As reported, for the Hacker Project, Demna Gvasalia, creative director of Balenciaga, zeroed in mainly on the Florentine house’s iconic GG monogram canvas — which dates back to the ’60s, and transformed it with double-B logos. These appear on a range of bags that are otherwise near ringers for the Gucci ones. With humor and a wink to René Magritte, Gvasalia spray-painted “This Is Not a Gucci Bag” on the largest tote.
There are also small leather goods, caps, BB-buckled belts and scarves as part of the series. Retail prices range from $310 to $3,350. Some of the items at Saks include the Hacker Graffiti medium tote bag, the Hacker BB puffer, the Hacker Graffiti medium duffle bag, and the Hacker BB large belt.
Globally, the Hacker project will be introduced in 74 physical spaces worldwide with Balenciaga pieces that reinterpret Gucci codes. In addition to Saks Fifth Avenue, pop-up locations are Dover Street Market Hôtel de Coulanges in Paris; Galeries Lafayette in Paris; Harrods in London; Bon Genie in Geneva and Lausanne; Ssense in Montreal; Tokyo Isetan Stage in Japan; Boon the Shop in Seoul; Shinsegae Times Square in Seoul; Lotte Main in Seoul; Harbour City in Hong Kong; Sanlitun — The Red House in Beijing; Heartland 66 in Wuhan; IFS in Changsha; Galaxy in Macau, and Thailand Siam Paragon in Bangkok, as reported.
Balenciaga x Gucci ‘The Hacker Project’ pop-up at Saks
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