Hermès has recently opened a new flagship store in Tokyo at Omotesando, in the city’s Harajuku district dotted with glittering flagship stores. The new store covers a surface of 488 sqm. (6,329 sq.ft.) space across two lower floors within the so-called Jingumae Ota Building, a structure built in 1981 by architect Takehiro Takeuchi and known for its cube-like upper floors and contrasting base of large dark bricks.
Paris-based architecture practice RDAI, a longtime collaborator of Hermès which designed most of its stores worldwide, also redesigned these premises, encasing the façade in a striking copper-coloured stainless steel bamboo grove along the way. Upon entering the store, shoppers come across an ex-Libris insignia on the floor, a fixture in all of the brand’s stores.
Advancing further into the store, various sections unfold, each presenting a section of Hermès‘ extensive collection of luxury goods. Elegant and welcoming, the settings see custom-made furnishings in light cherrywood and matching wall panelling, while dark bamboo forms the backdrop in the jewellery and small leather goods sections, all paired with terrazzo and mosaic tile flooring.
Heightening the shopping experience are the artworks on display by contemporary artists François Houtin and Shoryu Honda. As a true flagship store, the range of items on offer is elaborate, including silk scarves, bags, small leather goods, accessories, shoes, fragrances and equestrian gear on the ground floor, and the full range of both women’s and men’s apparel one floor up.
Especially for the store opening, the Hermès store offers a number of limited edition trophies, including a wooden bicycle, surfboards and skateboards designed in collaboration with Warsaw-based artist Jan Bajtlik, cashmere silk men’s scarves and ties designed by artist Daisuke Nomura, and a women’s scarf by contemporary decorative artist Kohei Kyomori who also designed a related window installation.
More from NEWS
CHANEL launches fragrance ad campaign by Martin Scorsese featuring Timothée Chalamet
CHANEL's short film campaign for perfume, Bleu de Chanel, directed by Martin Scorsese and starring Timothée Chalamet has finally been launched at Cannes Film …
Richemont Group Q4 growth slows down
Slowing demand for luxury goods, especially in the Asia Pacific region, hindered Richemont’s growth in the fiscal fourth quarter and full …
Brunello Cucinelli opens new store in Venice (Italy)
In the city that symbolises Italian art and craftsmanship throughout the world, the new Brunello Cucinelli store in Venice was …