The façade and the wood-panelled shop-front have been entirely renovated by architecture studio RDAI, and the golden letters of the sign for milliner Ernest Motch, who was based there in 1870, are resplendent again. The shop windows’ mahogany frames and their plinths in red Haumont marble are glowing once more, and a sequence of brown window awnings, from the ground floor to the top floor, are the graphic leitmotif of the whole exterior.
The main entrance, previously on Henri-Dunant square, has been moved to avenue George V, and there is a separate entrance for the store’s millinery section (the former Motch millinery, bought by Hermès in 1991). It too has been renovated, with an ebony and walnut wood floor.
Hermès’s range of luxury products – silk, perfume and leather – is clustered around a central staircase, and the floors of the store’s various sections are covered in grey-blue marble and mosaic tiles, inspired by those of the Faubourg-Saint-Honoré store. The spiral staircase up to the first floor, “like a ribbon”, said Hermès, “makes circulation inside the store quicker and smoother,” thanks to its two-flight structure, each serving one wing of the building.
The main novelty in this newly renovated Hermès flagship store is the introduction of a bespoke menswear section on the second floor. The décor is original, a blend of palm-leaf motifs and baroque mouldings, with a small, hushed lounge acting as fitting room.
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