Hotel X Brisbane Fortitude Valley has officially opened as the world’s first hotel in IHG Hotels & Resorts’ Vignette Collection – a family of one-off hotels where guests can indulge in a passion for stays that are authentic, experiential and considered. Vignette Collection hotels are luxurious, distinctive, elegant and intriguing – words that have been used to describe Brisbane’s Hotel X, making it a perfect fit for the new Luxury & Lifestyle collection brand that was launched in August.
As one of Brisbane’s newest 5-star hotels, Hotel X’s name is inspired by “X marks the spot,” a reference to its location in the heart of Fortitude Valley – a leading lifestyle destination in Brisbane. Hotel X promises unexpected and undeniably indulgent experiences, boasting 146 rooms and suites and three meeting spaces, including an open terrace overlooking Brunswick Street.
Foodies will love Iris, the Mediterranean rooftop bar & restaurant, set to be the valley’s most coveted destination to drink and dine, and Bisou Bisou, the phenomenally cool bistro dishing up French delicacies. The hotel’s rooftop swimming pool is also the ideal spot for a sip and dip or a relaxing sundowner.
Hotel X Brisbane Fortitude Valley – Vignette Collection
Daniel Moran, General Manager at Hotel X, said, “With its distinctive design and premium facilities, Hotel X celebrates this iconic Brisbane neighbourhood through ultra-cool art, Avant Garde lighting and show-stopping design. When the hotel opened nearly 1 year ago, we felt that it had such a distinctive blend of luxury and extravagant interior design with an ‘X’ factor that could not quite be defined. When Vignette was born in August this year, we agreed that there was no better fit than a brand that celebrates the individuality of our luxury hotel in Brisbane’s Fortitude Valley.”
Will Yell, Vice President, Luxury and Upscale Conversion and Affiliate Brands, IHG Hotels & Resorts, said, “Luxury travellers have always placed a high value on experiences. The forced pause in travel has given more people the opportunity to re-evaluate their travel priorities and we expect travel choices to be more considered with luxury guests seeking more customised experiences and personal enrichment with community engagement and sustainability at the heart. Luxury meets purpose at Vignette Collection hotels and an integral part of creating an authentic guest experience is the opportunity to engage with the local community in a positive way.”
Hotel X Brisbane Fortitude Valley – Vignette Collection
Hotel X has partnered with a local school to support and empower the next generation who wish to pursue careers in hospitality. The team will provide invaluable and immersive on-the-job learning, from behind the scenes to experiencing hospitality through the eyes of a guest at Hotel X.
Whether it’s a city haven, sun-kissed resort, or a far-flung exotic destination, IHG’s Vignette Collection will provide one-of-a-kind stays, and meet a growing demand around the world for experiences that are more authentic and thoughtful with each hotel serving up a distinct service style and character. Hotels will have their own outlook and distinct story to tell, grounded in a strong sense of people and place for those luxury travellers seeking rich and engaging experiences.
Hotel X Brisbane Fortitude Valley – Vignette Collection
At Hotel X, where the space celebrates the liveliest aspects of Brisbane – the nightlife, music, art, fabulous food, and long balmy evenings – it will be Friday night cocktails and DJ from 3 pm that forms the memorable ritual bringing guests and the local community together.
Vignette Collection is IHG Hotels & Resorts’ first collection brand and part of the Luxury & Lifestyle portfolio of brands, along with Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants and Hotel Indigo.
Hotel X Brisbane Fortitude Valley – Vignette Collection
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