Speaking about the positioning of Hotel Clark, András Lakezi notes that the property is firmly established among Budapest’s luxury boutique hotels, boasting a unique location overlooking the Danube. The hotel is privately owned and operated, without reliance on an international chain. Key feeder markets include the US, UK, Italy, and Germany, along with a strong following among locals, particularly for its two food and beverage outlets.
Regarding the guest profile, Lakezi indicates that the majority are leisure travelers, with an average stay of two nights. Guests primarily choose Hotel Clark due to its long-standing reputation for high service standards, reflected in consistent reviews and rankings across all platforms. The hotel features contemporary interior design that is mostly understated, with sleek color accents. The quality of the product, maintenance, and attention to finishes and furnishings are among the property’s unique selling points.
The hotel places significant emphasis on guest feedback, with the entire team receiving regular, exceptional training to provide an individualized and personalized experience. Motivated and energized, the staff fosters a service culture that ensures long-term stability and low turnover rates.
Since its opening, Hotel Clark Budapest has implemented a contemporary art program aimed at attracting both local and international guests. The main goal of the biannual art event series is to offer a cultural experience and refreshments for domestic and international audiences, going beyond traditional hotel services.
In discussing Budapest’s luxury market, András Lakezi believes that the city could benefit from a more coherent strategic positioning, particularly through a minimum cap on hotel rates in certain areas. This strategy would improve the consistency of attracting a more affluent clientele.
The hotel’s Concierge and Guest Relations team are continually perfecting their offerings of exceptional experiences both in and around Budapest. The city provides a diverse range of activities and experiences, from the arts to culinary ventures and manufacturing tours. Through these efforts, we aim to maximize guest satisfaction and help them achieve their travel objectives.
András Lakézi, General Manager, Hotel Clark Budapest
More from LEADERS
In conversation with Andreas Jersabeck, General Manager, Waldorf Astoria Cairo Heliopolis (Exclusive Interview)
How is The Waldorf Astoria Heliopolis positioned in Cairo’s luxury hotel sector? Tell us more about the USP’s and comp …
In conversation with Stephan Interthal, General Manager, Kempinski Corvinus Budapest (Exclusive Interview)
How is Kempinski Hotel Corvinus positioned in Budapest’s luxury hotel sector? USPs, comp set, guest profile. I can humbly and proudly say …
In conversation with Cem Aksahin, General Manager, Fairmont Quasar Istanbul (Exclusive Interview)
What inspired you to pursue a career in hospitality? Why luxury hospitality? Throughout my career, I have always been driven by …
