What inspired you to pursue a career related to fashion? Why luxury fashion?
Fashion entered my life long before it became my profession. From childhood, style was my natural language — a passion I cultivated intuitively, long before I understood it could become my career. Yet I did not step into the industry immediately. I first earned two degrees in International Economics and Advertising, and only later pursued my third qualification in fashion, where my professional journey truly began. Today I have worked in the industry for over 16 years.
My background in economics gives me a distinctive perspective. I see fashion not only as an aesthetic field, but as a complex economic and cultural ecosystem. I understand how markets shape trends, how consumer behavior evolves, and how global events influence the strategies of the world’s major Maisons.
What draws me to fashion is that it is never just about clothing.
Fashion is art, culture, history, psychology, and communication.
I am deeply inspired by exploring the heritage of iconic Houses, studying how creative visions emerge from historical context, and observing how economic cycles influence the evolution of style.
I am equally fascinated by the psychological dimension of fashion — how the right wardrobe can influence a person’s confidence, behavior, and the way they are perceived. In my work, clothing becomes a strategic tool: it helps clients achieve their business goals, strengthen their personal brand, and express their identity with clarity.
Fashion is a multi-layered, intellectually rich field — and that complexity is exactly what keeps me devoted to it.
Can refined taste be acquired or cultivated?
Good taste — including a refined sense of style — can absolutely be cultivated. I often compare it to a muscle: with the right training and consistent attention, it grows stronger and more sophisticated. The foundation of this development is visual literacy, the ability to absorb and interpret beauty in all its forms.
Taste is shaped through exposure: travelling, visiting museums, attending theatre and cultural events, observing architecture and nature. These experiences expand one’s aesthetic vocabulary and deepen one’s sensitivity to harmony.
A refined sense of style also requires an understanding of colour, proportions, etiquette, and the cultural nuances of different countries. This becomes especially important in the world of international business, where clothing is not just a personal choice but a strategic tool of communication.
So yes — good taste can be developed and significantly elevated. And this is particularly important for children: parents play a crucial role in cultivating their aesthetic awareness from an early age. Not everyone will become a Leonardo da Vinci, of course, but with the right guidance, anyone can achieve a far more refined and confident sense of style
Tell us more about your present career focus.
My work today is built around three core directions, each of which reflects the evolution of the luxury industry and the growing demand for expertise at the highest level.
First, I work with private clients — individuals who value precision, cultural awareness, and a strategic approach to personal style. For them, clothing is not simply a wardrobe, but a tool for influence, confidence, and professional visibility. My role is to curate their visual identity with the same attention to detail that a Maison applies to its collections.
Second, I mentor stylists through advanced professional programmes designed for those who aspire to work with VIP and international clients. This training goes far beyond the basics of fashion: it includes aesthetics, cultural literacy, client psychology, and service standards that reflect the expectations of the luxury segment. I help stylists build not only taste, but also the professionalism required to succeed in a high-touch environment.
Third, I consult luxury boutiques and retail teams, offering guidance on how to elevate client experience. This includes training on communication, visual storytelling, behavioural etiquette, and the subtle emotional work that defines true luxury service. I also lecture on fashion history, connecting contemporary industry needs with cultural and artistic heritage.
Together, these three pillars form a holistic professional focus that allows me to contribute to the luxury world on multiple levels — from individual transformation to education, retail excellence, and cultural storytelling.
What is the profile of your customers?
My clients are men and women who operate at the highest professional level — business owners, top executives, and leaders whose lives are defined by responsibility, speed, and constant decision-making. They are people with a strong results-driven mindset, a global lifestyle, and a deep appreciation for quality.
They travel extensively, conduct international business, and understand the value of impeccable presentation. They recognise the difference between good service and truly luxury service — where precision, discretion, and excellence are non-negotiable.
My clients come to me because they expect the highest standard. They value time as their most limited resource and choose to work only with top-tier specialists who can deliver accuracy, insight, and exceptional results. For them, style is not superficial; it is a strategic asset that supports their professional presence and personal confidence
To what extent do you follow trends? How do you ensure your services maintain relevance?
Understanding trends is a fundamental requirement in the fashion industry. To operate at a professional level, you must remain constantly updated — aware of what is emerging, what is evolving, and what is shaping the global aesthetic landscape. I always keep my clients informed about the latest developments, not for the sake of novelty itself, but to ensure they feel current, confident, and aligned with the cultural moment.
However, true style is never about following trends blindly. Personal style is an expression of individuality, and trends should serve as subtle accents — carefully selected elements that enhance a person’s identity rather than overshadow it. My role is to interpret which trends are harmonious for each specific client, considering their lifestyle, personality, and professional context.
To maintain this level of expertise, I study trends at their source. I attend international fashion weeks, exhibitions, and advanced industry training. I stay in close dialogue with luxury boutiques and retail teams, monitor cultural shifts, and follow developments in the key fashion capitals. This continuous immersion ensures that my vision remains both relevant and globally informed
How is fashion related to lifestyle?
Fashion and lifestyle are inseparable. Style is a direct reflection of the way a person lives — their rhythm, habits, priorities, and cultural influences. A wardrobe is never random; it is a visual portrait of one’s daily life.
When I meet a client for the first time and look at their wardrobe, I can immediately understand how they structure their day, how they spend their free time, what they value, and what inspires them. Clothing reveals far more than we consciously express: it shows our pace, our aspirations, our level of formality, and even our worldview.
This is why fashion is not merely decorative. It is a functional tool that enhances quality of life. When style aligns with lifestyle, a person moves through the world with ease, comfort, and confidence. Their wardrobe becomes an asset that supports their goals, simplifies decision-making, and elevates their daily experience.
Fashion, at its best, is the harmony between who we are, how we live, and how we choose to present ourselves.
Yes, the geography of my clients expands every year. Ukraine remains an important foundation for me — it is my home country, where I was born and where I continue to spend a significant part of my time. But my work has long grown beyond national borders.
I collaborate extensively with clients across Europe and the United States, supporting individuals whose lifestyles and professional needs require an international approach to style.
Over the past two years, I have also been working actively with clients from Azerbaijan — a region that is currently experiencing rapid development and a remarkable economic rise. It is a dynamic and ambitious market that has become especially interesting for my business.
What are your landmark projects in 2025? What about plans in 2026?
In 2025, my professional focus expanded significantly with the launch of advanced educational programmes for stylists. I founded a specialised school designed for professionals who aspire to work with VIP clients and understand the service standards required in the luxury segment. In parallel, I began developing a series of online style courses — a strategic step that allows me to make high-level expertise accessible to a wider international audience.
Looking ahead to 2026, I plan to deepen my involvement in social and cultural initiatives. One of my priorities is a project aimed at integrating elements of style education into school programmes for children, helping them build aesthetic awareness from a young age. I also aim to contribute to cultural projects in Ukraine, as we continue to hope for rapid recovery and revitalisation of the country.
Additionally, I am exploring new regions with strong economic momentum — particularly India, a rapidly expanding market that is becoming increasingly influential in the luxury sector. In 2026, I intend to begin building my presence and understanding of this dynamic region.
Tanya Berner
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