IHG announced that following an extensive refurbishment due to commence in early 2020, InterContinental Hong Kong, originally a Regent, will return to its original brand in early 2021.
Steven Pan, executive chairman of Formosa International Hotels, said the rebrand is “symbolic of our ambition to return the brand to its former glory” and touts it “one of the greatest brand comebacks in the hotel industry”.
“IHG shares our vision for the brand and has the ability to make our ambition a reality. IHG has a deep understanding of how to protect what makes the Regent brand so unique and special, whilst at the same time ensuring that the brand can grow and thrive on a global scale,” he added.
Keith Barr, IHG’s CEO, said: “We see a real opportunity to unlock Regent’s potential and accelerate its growth globally. In addition, by creating a dedicated luxury division, we will be bringing together some of the most experienced and respected people in the industry who will help drive our luxury offer, ensuring that our existing luxury brands continue to evolve.”
InterContinental Hong Kong to be rebranded as The Regent
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