Jacquemus has opened a bowling-inspired installation at the US department store’s Dallas NorthPark location. Until April 2, shoppers can interact within the exclusive experience, which features a branded operational bowling alley. The space references the brand’s bowling bag, ‘Le Petit Turismo’, which takes centre stage at the temporary site. A window display mirroring the concept can also be seen at the exterior of the Neiman Marcus store.
In a release, Jodi Kahn, VP, luxury fashion at Neiman Marcus, said the company was excited to partner with Simon Jacquemus, the brand’s eponymous designer, to offer the immersive experience that she said brought the brand’s “distinctive vision to life in a truly unique way”. Kahn added: “Jacquemus’ captivating designs and renowned marketing techniques continue to capture industry attention.”
Jacquemus x Neiman Marcus
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