Jennifer Lopez, Michael B. Jordan, Jeremy Lin,Yang Zi, Jessica Kelly and other celebrities are joining forces with Coach for its new Jean-Michel Basquiat campaign. The capsule collection, inspired by the work of artist Basquiat, debuted on the runway last February as part of Coach’s Fall 2020 collection. The collaboration highlights Basquiat’s artwork and values.
“Basquiat is one of my heroes,” said COACH Creative Director Stuart Vevers in a statement. “He embodied the creative, inclusive spirit of New York and was a force for change in his community. I am proud to celebrate his work and values and help bring them to a new generation. I’m also incredibly grateful for the support and trust given to me by Basquiat’s family, and would like to thank them for their help in creating this collection and campaign.”
Coach x Jean-Michel Basquiat at flagship store in New York, 5th Avenue
“We really love this collection from Coach,” said Jeanine Basquiat, sister of Basquiat. “They did a great job in capturing the spirit and energy of Jean-Michel’s work and putting together a perfect group of creative talent to bring this to life. We’ve always been fans of Coach, so this is a dream project for us.”
The Coach x Jean-Michel Basquiat runway collection is now presented at the COACH flagship store in New York at Fifth Avenue. A unique augmented reality experience features Pez the dino throughout all merchandise.
Jennifer Lopez front Coach x Jean-Michel Basquiat Collection FW 2020
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