Following Daniel Lee’s abrupt departure from Bottega Veneta, owner Kering has appointed a new Creative Director, designer Matthieu Blazy. A former Raf Simons deputy who joined Bottega Veneta in the role of design director last year, Blazy will become creative director of the house effective immediately, owner Kering said in a statement Monday.
Blazy worked under Simons at his namesake brand and at Calvin Klein, in addition to working under Phoebe Philo at CELINE. He also previously served as the designer of Maison Margiela’s “Artisanal” couture line.
While he remains unknown to consumers, Blazy has built a reputation among fashion insiders during those key roles. His identity was kept secret during his years at Maison Martin Margiela as the house attempted to maintain the anonymous positioning in the wake of its founder’s departure
With the fast move, Kering wants to show consumers and investors that there would be continuity at the brand despite Lee’s surprise departure. Bottega’s comparable revenue rose 2.2 percent in 2019, then managed to accelerate last year despite the coronavirus pandemic hammering luxury sales. Last week, Kering’s stock dipped when Lee’s exit was announced, though it quickly recovered.
While Kering’s bold revamp of Gucci under designer Alessandro Michele and chief executive Marco Bizzari since 2016 has won the group a reputation for supporting radical aesthetic overhauls, the company has also shown it can keep the momentum going through evolution rather than revolution following a designer change: Since Hedi Slimane’s 2016 departure from Saint Laurent, Anthony Vaccarello has transitioned to a more feminine, sexed-up exploration of the brand’s archives while mostly sticking to his predecessor’s monochrome marketing template.
Kering could opt for similar tactics at Bottega Veneta. Blazy is not the only former Simons deputy to find himself atop a storied brand: Pieter Mulier became creative director of Paris-based Alaïa this year. Lee’s departure, announced last week, came as the fashion industry had broadly embraced his tactile, sensual update of the brand.
Since 2018, Lee had worked to refresh Bottega Veneta’s line-up of recognizable signatures while retaining its logo-free positioning: ultra-soft clutches, square-toed pumps and a lurid, special-effects-screen green repopulated the brand’s vocabulary, as well as a push to play with the texture and proportions of the classic Intrecciato.
“The very solid foundations, specific codes and unique identity of Bottega Veneta enable us to nurture great ambitions for the future of this luxury house,” Kering’s chairman and chief executive officer François-Henri Pinault said in a statement. “I am confident that Matthieu Blazy’s wealth of experience and broad cultural background will allow him to bring his creative impetus to the task of carrying on the legacy of Bottega Veneta.”
Matthieu Blazy, the new Creative Director at Bottega Veneta
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