KITH opens new flagship store in London at Regent Street

Located at 314 Regent Street, the new 19,000-square-foot store marks KITH‘s first flagship in the United Kingdom and features the complete Kith, Kith Women, and Kith Kids assortments, alongside Kith Treats, and Ronnie Fieg’s first independent restaurant venture – Ronnie’s. To bring this flagship to life, Fieg collaborated with architect Ben Porto of Porto Architecture to execute his design vision to bring this flagship to life. The end result sees the combination of what was formerly 318 and 324 Regent Street into a significant, substantial hospitality destination, boasting two floors standing where Regent and Little Portland Streets meet.

There are two designated entrances for the Kith retail space and one separate entrance for Ronnie’s, the entire building’s facade being part of the original John Nash-designed Regent Street, later replaced with neo-baroque style buildings as a part of Regent Street’s rebuilding during the 1920s. The main entrance is defined by the original interior vestibule for the building, complete with original curved glazing and windowpane glass that’s over a century old. Maintaining its historical integrity was key throughout the process of Kith’s venture into London, and truly captures the upscale essence of the storefront from the inside out.

On each side of the entrance is Kith Kids and Kith Treats, with the kids store featuring a lighter color palette defined by its signature cloud motif turned into the ceiling structure and Kith monogramming throughout. Defining materials are Estremoz marble, a custom fan mosaic, and satin brass accents, featuring an elevated playful spirit that encompasses the Kith Kids brand.

Kith Treats has classic bar-style seating, a muted pastel palette with the same custom fan mosaic found in Kith Kids, Rosa Portugalo, and Azul Cielo marble alongside Volakas marble counters, and stainless-steel trim and accent metal. Kith Treats London will feature all mainstay menu items, alongside signature specials exclusive to that location.

KITH new store in London at Regent Street

As guests walk through the entrance and past the two respective left and right destinations, they are welcomed into a much lighter space – the designated women’s area. Defined by custom white oak millwork embellished with crystal Tiffany marble, Estremoz marble lined walls, and Pentelikon marble band and inlay with an oak herringbone floor, this space is reminiscent of recent Kith Women builds in Chicago and New York City. Here, the complete assortment of Kith Women apparel and accessories live, including the latest seasonal collections and collaborations.

To the right of the women’s space and through the checkout area, guests will experience a much darker, richer palette, consisting of walnut millwork, Belvedere marble walls and Calacatta Vagli marble tables , alongside Kith embossed leatherwork throughout. It is complete with deep wood herringbone floors, diamond-tufted green velvet accents, and recessed lighting on the plaster molded ceilings. This is where Kith seasonal collections can be shopped, accessories alongside fine jewelry, and collaborations. Kith London-exclusive apparel and accessories will also be available at this location.

A focal point of the Kith London flagship is its grand staircase that leads to a lower level found in the women’s area, made of Calacatta Fantastico Arni marble with satin brass, boasting Kith crest artwork at the entrance. Downstairs is home to Kith’s complete assortment of footwear and additional apparel and accessory retailers, including ready-to-wear, hype footwear drops, and select luxury vintage.

The room is comprised of the same dark wood found in the Kith space alongside Belvedere marble display cases and benches, Calacatta Fantastico Arni marble band at the dark stained oak flooring, completed by a brass parque, K&K embossed velvet panels, and plush seating arrangements for guest.

To celebrate the opening of its new London flagship, Kith created a special capsule of apparel and accessories, comprising tees, jerseys, pullovers, and headwear, completed by exclusive Kith London artwork as the Monday Program offering on Nov. 24.

Kith London will open its doors on Friday, Nov. 28 with this exclusive capsule, alongside additional London-only apparel, accessories, and footwear. Ronnie’s will open later this year.

KITH new store in London at Regent Street