Loewe celebrates 50 years in Japan

Spanish luxury house of Loewe celebrates the 50th anniversary of its expansion into Japan from the opening of the first store in Japan in 1973, and has unveiled a commemorative campaign inspired by the “Masquerade Award”. Japan is the largest single market for Loewe in terms of retail presence.

In the campaign, focusing on the story of cherry blossoms, “Loewe” and Japan’s 50 years are superimposed on the appearance of cherry blossoms until the flowers bloom, like Kanoko Okamoto’s poem “Sakura”. A 50th anniversary bag collection “TOKYO 1973”, the year of the rabbit capsule collection, the new bag “Paseo”, the 2023 spring/summer men’s collection, etc.

LOEWE is fully owned by LVMH

Loewe celebrates 50 years in Japan