LOEWE has unveiled its spring/ summer 2026 campaign, the first conceived by Jack McCollough and Lázaro Hernández since assuming the creative direction in March 2025, succeeding Jonathan Anderson. The images, shot by US photographer Talia Chetrit, present a visual narrative defined by natural light and a strong focus on the interplay between the garments and the body’s silhouette. Featuring emerging theatre and film actors, the campaign showcases a series of dynamic poses, with a mise-en-scène that shifts between daytime exteriors and nocturnal settings, heightening the contrast between shadow and volume.
The collection includes technical-finish leather jackets, distressed denim, lightweight layered dresses, and pieces in vibrant colours. The accessories line, meanwhile, features a reinterpretation of the Amazona bag and ballet flats paired with contrasting hosiery. This new spring/ summer capsule will arrive in boutiques and online on February 26.
Founded in Madrid in 1846, the luxury brand is owned by the French group LVMH, whose portfolio also includes Dior, Louis Vuitton, Givenchy, and Bulgari. Loewe SA, the brand’s main operating company, closed the 2024 financial year with revenue of €885.2 million, up 9.2% on the previous year, consolidating its position in the international luxury segment.
LOEWE SS 2026
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