Marc Jacobs International announced on Monday that it has signed an expanded long-term license agreement with Coty Inc., marking the brand’s return to the beauty space. As part of the agreement, Coty, which has long held the license for Marc Jacobs fragrances, will now add beauty to the agreement.
The Daisy Marc Jacobs fragrance remains one of the brand’s biggest achievements to date. Most recently, in 2021, it was recognized at the U.S. Fragrance Foundation Awards, where Marc Jacobs Perfect eau de parfum won in three of the foundation’s most prestigious categories.
“The expansion and extension of our longstanding agreement with the house of Marc Jacobs, now in its 20th year, is a testament to the enduring success of our partnership and the brand’s limitless potential,” said Sue Nabi, Coty’s CEO.
Marc Jacobs Beauty originally launched in 2013 in partnership with Kendo Brands and had a cult-following throughout the partnership, which came to an end in late 2021. In line with with Coty’s values, the essence of the Marc Jacobs brand celebrates diversity, inclusivity, self-love, and self-acceptance.
The agreement also includes amplifying Marc Jacobs’ e-commerce footprint. With the recent opening of the brand’s flagship store on LazMall – the leading e-retailer in the promising Southeast Asia region – Marc Jacobs is delivering exceptional beauty experiences to over 90 million consumers.
“Bringing Marc’s creative vision to life, in its entirety, is our constant goal, and beauty plays a crucial role in delivering that to our consumers. The loyal fans of Marc Jacobs Beauty, who have been enthusiastic in their wishes for its return, speak not only to Marc’s unwavering cultural relevance but also to the importance of aligning with a partner that shares our values and commitment. It is without question that Coty has proven to be the team to bring Marc Jacobs Beauty to new heights.”
Marc Jacobs re-launches beauty with Coty
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