Tel Aviv’s allure of the past years which has seen the addition of a wealthier traveller segment to its in-bound tourism which had until now been dominated by mass market tourism, motivated the opening of several luxury hotels which started with The Norman and followed most recently by the stunningly restored and privately owned heritage The Drisco Hotel (LHW), the Jaffa Hotel and The Setai – all three in the bohemian chic district of Jaffa.
The Drisco Tel Aviv
Tel Aviv is often considered as a duo destination with Jerusalem, which boasts several luxury hotels including The Ritz-Carlton Herzlya, The Mamilla, David Citadel and Waldorf Astoria. While the smaller and mid-size inventory luxury hotels have been able to reach ADRs of USD 350 per night, the majority of the larger five star hotels in Tel Aviv such as the InterContinental and the Crowne Plaza, Sheraton, Hilton and Renaissance post ADRs of up to USD 200, mostly thanks to the MICE market, to a lesser extent leisure.
Most recently, NOBU Hotels have confirmed the opening of a Nobu Hotel in Tel Aviv in partnership with realtors and investors Gerry Schwartz and Heather Reisman. With Nobu restaurant at its core, the new boutique hotel will be located at 55 Rothschild Boulevard and 66 Ahad Ha’am Street. The hotel will offer 38 thoughtfully designed rooms, and large garden, fitness centre, pool, outdoor spaces and a private rooftop, ideal for events.
Four Seasons Hotels & Resorts is reportedly in an advanced stage of negotiations for a 100 room property in Tel Aviv’s Jaffa district, developed by New York-based Silverstein Properties Ltd., the real estate company owned by American real estate billionaire Larry Silverstein. Silverstein Properties had previously collaborated with Four Seasons on the construction of two hotels in New York City (Four Seasons Hotel New York Downtown) and Orlando, Florida. The timeline of the project in Tel Aviv is yet unclear, being dependant on authorisations by local authorities.
Jaffa district, Tel Aviv
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