Off-White™ opens new boutique in London at Sloane Street

Off-White™ has opened the doors to its new flagship store in London at Sloane Street, its first standalone address in the British capital. The space has been designed in collaboration between the design team at the Virgil Abloh-led label and inerior designer Andrew Taylor-Parr with a focus on “dualism” as a theme through its conception.

Off-White new store in London at Sloane St

The store features curved lines throughout the space, as well as a sandy concrete resin across the floors and walls, blurring the boundaries between the walls and flooring. The stores geometric-inspired displays have been constructed from precious travertine marble and concrete, juxtaposing the two materials against each other.

Off-White new store in London at Sloane St

Another stand-out feature of the store is the special plinths in the center, which were designed by Taylor-Parr and inspired by Brancusi sculptures. These forms are referenced through the space’s racks and seating area, which are influenced by brutalist architecture as a contrast to the warm and rounded architecture of the space.

Off-White new store in London at Sloane St