Speaking at a recent event, Philipp Plein said: ”Plein Sport is one of my biggest projects. The sport market is led by 5 brands. Nike and Adidas make 70 billions together. But now sport is more democratic, it’s for everybody. It’s absolutely not a second line. We have different logos. We only have vegan products. And I’m sure I’m going to make a big evolution in the retail sport world by opening 300 Plein Sport stores in the next 3 years.”
We are 100% self-financed. We are a family company, me, my kids and all workers who work with them. We are proud to change the play of this league of huge monsters. There is not a lot of independent brands in our world, we are kind of dinosaurs and we are proud of it.
We are indeed strengthening our licensing strategy with the golf wear license in South Korea and the opening of 10 dedicated stores. We recently launched a watch license with Timex and will be launching our women’s fragrance in Beverly Hills on October 27, at the Rodeo Drive store and then at my new property.
We are returning to New York. We also just signed a new lease for a boutique in Soho, after having been there before Covid. We believe in America because America believes in us. We will hit $40 million dollars in sales in the American market at the end of the year. It’s a strong market for us, with big hopes of development. We are also very present in Las Vegas with three stores and have just opened in Aventura, in the Miami metropolis. Other markets will open up, such as Brazil and Rio.
Philipp Plein is all about party and having fun. It’s what you do when you come to my fashion show. We love entertaining. Doing this hotel project is very exciting. It will include a restaurant, a nightclub, a small shop where you can buy candies, sex toys and a pool on the roof with cabanas. We want to bring fun. And such a place doesn’t exist in Milano.
Plein Sport
More from NEWS
CARTIER opens newly renovated and redesigned flagship store in Miami at Miami Design District
CARTIER has reopened its newly expanded regional flagship in the Miami Design District, unveiling a space that feels less like …
Austrian luxury resort brand LANSERHOF secures $110 million investment
Austrian resort brand Lanserhof has announced a €95 million ($110 million) investment as it prepares to ramp up expansion. The …
MONCLER Group revenues fall 1 percent in the third quarter
Revenues at Moncler fell 1% at constant exchange rates in the third quarter, hit by weak tourist demand in Europe …
