Located in Cologne’s leading shopping high-street Hohen Straße, the new Polo Ralph Lauren store covers a generous 227 sqm retail space. The current collections of men’s and women’s fashion as well as accessories are on offer. The shop fitting is furnished according to the typical Ralph Lauren design with the corresponding details: Polo elements meet riveted leather armchairs, Persian carpets and other heritage furniture.

The lighting comes from lamps with an antique look. The decoration includes vintage suitcases, paintings, but also large-format screens on which campaign images or sports motifs can be seen. Customers can also shop using Click & Meet and a range of virtual shopping appointments.

The opening in Cologne is also part of Polo Ralph Lauren’s “Next Great Chapter” strategy in Germany, Austria, Switzerland and Eastern Europe. The brand recently opened a store in the Mall of Berlin.

Polo Ralph Lauren opens new store in Cologne, Germany