RALPH LAUREN launches festive pop-up in London at Sloane Square (Chelsea)

Dubbed The Ralph Lauren Holiday Experience, the Chelsea destination is set to come alive over a six-week period with its biggest brand installation to date. At its heart stands a rustic, mountain-inspired barn – a cinematic centrepiece that captures the warmth and nostalgia of an American holiday through a distinctly Ralph Lauren lens. Inside, visitors can take part in wreath-making and seasonal craft workshops, discover a florist-in-residence curating winter blooms or indulge in cookie artistry at The Cookie Atelier. Even Father Christmas is set to make an appearance – surrounded by snow-dusted pine trees and twinkling lights.

A Ralph’s Coffee pop-up offers a haven from the winter chill, serving steaming mugs of hot chocolate and mulled wine alongside house favourites: the iconic Ralph’s Brownie, festive S’mores cookies and the classic hot dog – a nod to the brand’s all-American roots. Just steps away, The Holiday Shop invites guests into a world of timeless gifting – Polo Bear collectibles, signature knits and elegant accessories, all wrapped in that unmistakable Ralph Lauren polish.

Beyond the sparkle, a meaningful purpose is woven into every detail. 10 per cent of proceeds from all activities will benefit The Royal Marsden Cancer Charity, continuing Ralph Lauren’s Pink Pony commitment to the fight against cancer. Guests are invited to contribute to The Ralph Lauren Giving Tree, dedicating a star ornament to someone special, with each donation supporting the charity’s vital work.

Amidst the whirl of London’s festive season, Sloane Square now glows with something deeper than decoration – a reminder that luxury, at its best, warms the heart. The Ralph Lauren Holiday Experience opens to the public tomorrow and will run until December 24, open daily from 9am-6pm.

Ralph Lauren Christmas pop-up in London at Sloane Square, Chelsea