H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, has approved the UAE Strategy for Domestic Tourism, aimed to develop a scheme to regulate the local tourism sector across the entire country.
He said: “Domestic tourism spending in the UAE stands at AED41 billion. With a solid federal collaboration, we can double the contributions of the domestic market and create new opportunities for the small business industries across the country.”
He added “working as one team in the tourism sector will bring long-term benefits to every part of the UAE and boost our status globally as a single destination that offers rich and diverse experiences.”
Sheikh Mohammed bin Rashid Al Maktoum said, “the UAE Strategy for Domestic Tourism marks the beginning of unifying our efforts and coordinating our capabilities towards harnessing all of our tourism resources in the best possible way. Today, we are launching the first of many campaigns to develop this vital sector of our economy.
“Each of the seven emirates features rich tourist experiences, massive resources and cultural, archaeological and architectural treasures. We aim to unify our efforts to maximise returns. We invite the private sector to take this campaign as an opportunity to strengthen partnerships with the government to bring greater value and accelerate the country’s economic recovery.”
The strategy will be implemented through a number of measures that include: building capabilities and diversifying resources to boost the local tourism in each emirate; supporting the growth of domestic tourism companies; driving investment in local tourism projects; developing policies and plans to promote domestic tourism in the UAE, under a unified tourism identity; launching training and academic programmes in domestic tourism; unifying local tourism legislations; building public-private partnerships in the tourism sector; inviting the hospitality sector to offer promotional packages that encourage winter tourism across the UAE; and launching a website on domestic tourism in the UAE, according to WAM.
By 2030, the UAE aims to double its domestic tourism revenue and create a greater balance between the international and domestic markets. As of 2019, domestic tourism makes up 23 percent of total tourism sector revenue. In 2020, we could this proportion increase as staycations have grown in popularity.
Jumeirah Zabeel Saray
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