ROLEX in partnership with Raffi Jewellers, has opened the first Rolex boutique in Montreal. Located at Royalmount, a newly opened luxury shopping centre featuring the most prestigious stores. At 507 square metres, the boutique features nine exclusive areas, creating a curated flow that elevates the shopping experience from one beautifully crafted space to the next.
The attention to detail begins outside the boutique with the exterior being a travertine design inspired by the iconic Rolex bracelet links. Entering the space, you are immediately welcomed with a sense of warmth from the lighting and the chandelier inspired by the sunray finish of a Rolex dial that hangs over the presentation table.
The back wall of the entrance features a custom piece of the Bonsecours Market to pay tribute to Montreal. Once inside, the tranquil experience continues in the intimate sales lounges, where signature Rolex motifs are seen throughout the interior fittings and furnishings, including velvet seating in the Rolex signature green. In Spring 2026, the boutique will expand with the introduction of an after-sales service dedicated to the care and maintenance of Rolex pieces, with Rolex-certified watchmakers on hand to service timepieces as needed.
In celebration of the boutique opening, Rolex and Raffi Jewellers are unveiling an exclusive exhibition titled “An Exceptional Chronograph” on display from November 2025 to June 2026. The exhibition traces the evolution of the iconic Oyster Perpetual Cosmograph Daytona, delving into its origins, its deep-rooted ties to motosport, and its official racetrack inauguration in 1959. It also highlights how the watch transcended the world of racing to become a cultural icon, further immortalized by legendary figures like Paul Newman.
Renowned for their exceptional craftsmanship, meticulous expertise, and dedication to luxury, Rolex and Raffi Jewellers have long set the standard in fine watchmaking and shopping experience. With the debut of this boutique, the two brands solidify their presence in Montreal, becoming an essential pillar within Royalmount and marking a significant milestone in the city’s evolving high-end retail scene.
Rolex new boutique in Montreal
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