Sergio Rossi to expand in China

“We chose a partner who has the resources, experience and a vision that is in line with ours to help us go further. The Luxba group, with Adrian’s network, makes for such a partnership and we are very happy to be working with him,” said CEO, Riccardo Sciutto, in a press release, without providing exact details of the new deal.

The grouping with Adrian Cheng, who is also the executive director of jewellery manufacturer retailer Chow Tai Fook Jewellery Group, should prove itself strategic for the shoe brand. In addition to Cheng’s favour with the Chinese market, the 37-year-old launched in October last year his C Ventures firm, created to house a stable of brands and digital platforms suited specifically to Millennials and Generation Z, a definite target market for Sergio Rossi. Adrian Cheng has already attracted the likes of Moschino and Disquared2.