Inspired by Transylvania’s heritage, specifically the Viscri village, a UNESCO world heritage site, the new Swissotel Poiana Brasov in the mountain resort town of Poiana Brasov is an ideal reflection of the Swissotel brand which was founded in 1980. Creativity and craftsmanship go hand-in-hand at Swissotel Poiana Brasov which also draws upon Swiss hospitality otherwise synonymous with quality, efficiency and care.
Poiana Brasov is located at about 1,020 metres above sea level near the city of Brașov in Romania and is easily accessible by road. Poiana Brașov has a temperate-continental climate with the average temperature in summer at 20 °C and in winter at -4 °C. There is a snow cover November until mid-March, for about 120 days a year. While skiing is the main attraction in winter, the warmer seasons are popular for mountain hikes and nature activities but also conferences, congresses and events.
Drawing inspiration from the surrounding natural beauty, the design features organic tones and materials, seamlessly blending modern comfort with traditional craftsmanship. The hotel’s unique character is the result of collaborations with reputed designers, including Adrian Soare for the facades, Eliza Yokina for the spa and rooms, and Cristian Corvin for the restaurant. A Unesco World Heritage site, Viscri is probably the most well-preserved village in Transylvania.
Swissôtel Poiana Brașov boasts 64 rooms and apartments, each designed to maximize the breathtaking views of the surrounding forests. With a highlight on serenity, the hotel’s accommodations embody the Swissôtel brand’s philosophy of quiet luxury, providing a peaceful retreat in the heart of nature. The exquisitely furnished and equipped accommodations are among the largest among all hotels in Poiana Brasov. The style is understated, yet very warm and homey, with shades of grey and brown.
Ultimate comfort has been a primary focus for the developers, with an utmost attention to details. All the rooms and suites feature heavenly comfortable beds, high-thread linen, instantly adjustable AC and heating, ventilation with fresh air intake, but also fully equipped expansive bathrooms with high water pressure showers, underfloor heating, some of them abundant in natural light. Natural Purovel amenities and plush cotton towels and bathrobes complete the bathroom specifics.
Swissôtel Poiana Brașov is committed to sustainability at every level. From energy-efficient design elements, such as solar panels and passive house-standard insulation, to the use of locally sourced, eco-friendly materials, the hotel is designed with a minimal environmental footprint in mind. This commitment to sustainability is a core value of Swissôtel, ensuring that every guest enjoys the ultimate comfort, as well as a responsible stay.
The restaurant proposed Mediterranean dishes both locally sources and from exclusive suppliers in Italy – extra virgin olive oil, artichokes, parmesan, pasta, wines and Prosecco. The restaurant has 100 seats indoors and 50 seats on the outdoor terrace, for breakfast, lunch and dinner. Breakfast buffet is rife with fresh products, as well as many dishes hotly prepared. The selection of wines includes some of the best Romanian wines. The experience is relaxed, laid back and warm, with an overall effortless mood.
The hotel’s Spa plays a very important role in the positioning of the resort. The state-of-the-art facilities are complemented by holistic treatments that renew the body and mind. Guests can enjoy a revitalizing swim in Botanical Sound Bath, relax in indoor and outdoor jacuzzis, unwind in the sauna, or maintain their fitness routine in the fitness center—all while being immersed in the tranquil natural surroundings. Facial and body treatments are performed with luxury brands NIANCE and Kerstin Florian.
Less than 2 months from opening, Swissotel Poiana Brasov extends high customer service levels, with staff being attentive, genuine and predictive. The entire team is striving to provide a personalised and individualised experience. The staff will go out of their way to ensure guests can enjoy a most memorable experience. The guest mix is almost equally balanced between Romanian and foreign travellers alike, making up for a great vibe and atmosphere.
Oliver Petcu in Poiana Brasov

Swissotel Poiana Brasov
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