international hospitality group The Lux Collective and Big Waves Development, an established global development company with expanding portfolio, have officially signed a strategic hotel management agreement for SALT of Virgin Beach — a new eco-conscious resort located in Bali’s pristine Karangasem region. Set to open in Q1 2028, this significant milestone marks The Lux Collective’s first entry into Indonesia through its conscious luxury brand SALT – set in the beautiful destination of Bali.
Virgin Beach is a hidden gem located in Karangasem, East Bali. Renowned for its unspoilt coastline, white sand and turquoise waters amidst lush hills and cliffs, SALT of Virgin Beach will offer a tranquil beachfront escape, away from the crowds. Designed for eco-travellers and conscious families, the contemporary hotel will be built in harmony with its natural surroundings. It will feature 84 elegant and thoughtfully crafted rooms with sweeping views of the Indian Ocean and the majestic Mount Agung.
Deeply rooted in sustainability values, this project aims to preserve the island’s biodiversity — including coral reef restoration initiatives — while fostering authentic cultural integration. The resort will ban plastic, implement waste separation, and exclusively use sulfate-free products to reduce environmental impact.
SALT of Virgin Beach
SALT of Virgin Beach will include a contemporary rooftop event space ideal for weddings and celebrations, an in-house bakery using locally-sourced farm produce, and the signature SALT Equilibrium Spa featuring immersive wellness treatments, float therapy, cryo-sauna and a G-bar that focuses on exclusive beauty and mental wellbeing experiences.
Big Waves Development is known for its strong commitment to innovation, quality and long-term sustainability. The global company continues to bring its environmentally responsible philosophy into each project. SALT of Virgin Beach has already earned several international recognitions, including the prestigious Asia Pacific Property Awards – Winner for New Hotel Construction & Design as well as Architecture Multiple Residence in Indonesia.
Strong demand continues to grow in Bali, fuelled by global investors and high-net-worth-individuals seeking prestige and service in a safe future-forward destination. According to regional development reports, Bali is preparing for the addition of new high-end hospitality projects over the coming years — particularly with an emphasis on sustainability and eco-centric concepts.
With a shared vision and commitment to purposeful hospitality, Big Waves Development and The Lux Collective are setting a new industry benchmark in conscious travel. More than just a destination, SALT of Virgin Beach invites guests into a way of living that is steeped in meaning, elevated by design, and inspired by the very essence of Bali.
SALT of Virgin Beach
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