The new flagship boutique designed by Van Cleef & Arpels at Breeze Xinyi makes its grand opening on 15th Nov. 2021 in Taiwan. Taiwan’s first flagship boutique will also feature the only “Tea Salon” in the world, bringing guests a brand-new experience. This brand-new space inherits the iconic style of the Maison’s decorative art, presenting a sharp contrast between the calm and serene black and the warm matte gold.
Van Cleef & Arpels new boutique in Taiwan at Breeze Xinyi
It is also endowed with a glorious and beautiful visual style, along with the vivid and graceful flower patterns, that become the axis connecting the different rooms. Echoing the Maison’s founding sources of inspiration, numerous details such as soft lines and precious materials outline a poetic atmosphere in tribute to nature, making the Maison’s boutique unique. Like a delicate and splendid jewelry box, elegant and mysterious; yet warm and comfortable.
Van Cleef & Arpels new boutique in Taiwan at Breeze Xinyi
In 1906, Van Cleef & Arpels opened the first boutique at 22 Place Vendôme in Paris, devoted to creating jewelry with stories, unceasingly innovating in design and craftsmanship, leading generations of jewelry wearing styles, and loved by many royal families, ladies and celebrities. In the following years, Van Cleef & Arpels became synonymous with the world’s top jewelry Maison.
Van Cleef & Arpels new boutique in Taiwan at Breeze Xinyi
Today, the Maison has not stopped and continues to incorporate excellent quality, exquisite craftsmanship and poetic design represented to the world. There are currently four Van Cleef & Arpels’ boutiques in Taiwan. While uniting with the brand concept, they still fill with the breakthrough spirit of advancing with the times.
Van Cleef & Arpels new boutique in Taiwan at Breeze Xinyi
Following the renovation of the boutiques at Taipei 101 Shopping Mall and at Top City in Taichung respectively in 2019, the boutique located on the first floor of the Far Eastern Fuxin Sogo Department Store in late August 2021, was relocated to the best location on the second floor, with a brand new look.
Today, the first flagship boutique in Taiwan will hold its grand opening at the Breeze Xinyi, continuing to convey the vivid aesthetics of the Maison’s savoir-faire craftsmanship presenting the beauty of nature.
“The opening of this flagship store is a new milestone in the development of our network in Taiwan, a very important market for our Maison. We have been very careful to create an exceptional setting to welcome in the best conditions a very sophisticated clientele. I am especially proud of the Tea salon which is an homage to a millenary tradition very dear to my heart.”
Van Cleef & Arpels is fully Richemont
Van Cleef & Arpels new boutique in Taiwan at Breeze Xinyi
More from NEWS
Golden Goose sold to Chinese Firm HSG for $2.9 billion
Chinese Global investment firm HSG has acquired a controlling stake in Italian sneaker label Golden Goose, in one of the biggest …
BOTTEGA VENETA opens new boutique in New York’s Meatpacking District
Bottega Veneta opens its latest store in New York at 58 Gansevoort Street. The 312 square metre space, in the …
Saint Laurent opens in Beijing its first Saint Laurent Rive Droite concept
Saint Laurent Rive Droite, the house's cultural concept store conceived by Anthony Vaccarello, is opening a location in Beijing, China. …
