The recently opened VERSACE store in Florence features the new store concept by Donatella Versace in collaboration with architect Gwenael Nicolas. The modern design of the boutique is juxtaposed with the original architecture of the historical Florentine palazzo located on the iconic Via Tornabuoni.
The new Versace store features the complete range of products of the brand for both men and women, including apparel, shoes, handbags, accessories, jewellery and watches. The Versace Casa collection only features a small corner.
The new retail design concept which will be gradually implemented internationally is meant to upgrade the already luxury positioning of the Versace stores. After London and Berlin, this is the third Versace store opened under the new ownership of Capri Holdings (Michael Kors)
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