Watches of Switzerland Group opens new store in London at Liverpool Street

Watches of Switzerland Group has recently opened a new flagship store on Liverpool Street, an exciting return to east London where the company first began trading on Ludgate Hill in 1924.

Watches of Switzerland new store in London at Liverpool St #Broadgate

Rolex occupies the largest mono-brand space within the new store across both floors. Other brand with mono-brand corners and shop-in-shops – OMEGA Boutique and eight beautifully appointed branded areas from partners including Audemars Piguet, Tudor, Cartier, IWC, Jaeger-LeCoultre, Panerai, Hublot and Breitling.

Watches of Switzerland new store in London at Liverpool St #Broadgate

Francesco Paparella, General Manager said: “Our vision is to inspire, educate and entertain our clients and to give them an unforgettable watch-buying experience. We look forward to welcoming our loyal and new customers into our showroom.”