Telegram is a social media platform with over 500 million monthly active users. Analysts projected that the users of this platform should reach 1 billion by 2022. Businesses often take advantage of this enormous number of active users to market their products and services. Thus, you can do the same to promote your fashion brand. Most fashion brands often focus more on other platforms like Instagram to display their products. This means there’ll be less competition on the Telegram platform. Thus, if you take advantage of it to market your products, you should make more sales.
Being a cloud-based messaging app, Telegram works on various smart devices, including smartphones, computers, and tablets. Thus, you’re not only targeting people with phones; you’re targeting a broader audience. With the platform, you can also share photos and videos of your fashion products and clothing styles. You can create groups and channels to share information and interact with your audience. Unlike WhatsApp, with a maximum number of 256 group participants, Telegram allows you to add up to 200,000 people to a group allowing you to manage your audience easily. Having a lot of members in your Telegram group makes your business look more credible. In order to assess whether it is worth joining a group, people look not only at the quality of the content but also at the number of current members. Telegram Members from Social Boss can be key in deciding your real target audience to join your group. However, you have to struggle to keep and grow you audience; and provide the best customer experience. Here’s how the Telegram app can help you with this.
Telegram Marketing Strategies to Promote your Fashion Brands
There are easy strategies you can follow to promote your fashion brands on Telegram. The strategies include:
- Setting your goal
- The important step to create an account on Telegram
- Promotion of the Telegram account
Set your goal
The first thing you need to do is have a clear goal to promote your brand on the social platform. The goal will determine the appropriate tool to use, the KPIs to measure, and the content format to use. For instance, your goal might be any of the following:
- Enhancing customer engagement
- Attracting more visitors to your website
- Supporting your clients
- Automating routine tasks
- Building trust with your audience
- Making more sales
Each of these goals will be approached differently. Thus, without first identifying your goals, you might end up adopting the wrong approach and getting no significant result. For instance, if your goal is to build a better relationship with your existing clients and increase sales, you may approach such by creating a private channel. Such channels will include your most loyal customers, and they’ll be the first to learn about a new fashion style you have. They’ll also be the first to know about the upcoming bonanza. You may also make them key in your decision-making. Once they realize how valuable their decisions are, they’ll remain more loyal to your fashion brand and even go the extra mile to help you promote such a brand.
Create a Telegram account
Now that you have a clear goal, you may create a Telegram account for your fashion brand. There are three available options for you in this regard — group, channel, chatbot
Group
You can add up to 200,000 members to a Telegram group. You and the group members can send texts, videos, pictures, and audio files. For instance, members might find a trending fashion you’re yet to know about and decide to share in the group. This will encourage you to update your style and perhaps work on such a trending style. The group can be private or public. With a private group, only you can add a new member or through an invite link. This will allow you to control the crowd in the group. On the other hand, if it is public, anyone can find and join the group without your consent.
To create a group for your fashion brand, you should do the following:
- Check the top-left corner of the Telegram page; you’ll find three horizontal lines. Click on it
- An interface will display; there, you should click on “New Group.”
- You’ll be taken to a page containing your contact lists. Select the people you’d like to add and tap on the arrow pointing right
- Enter the group name and set a profile photo or video
If your fashion brand is famous and you have more people who’d like to join your group, you may open a channel.
Channel
With a channel, there’s no limit to how many members you can have. Thus, it allows your famous fashion brand to broadcast content with a larger audience. Telegram group is quite different from a channel, and some of the differences include:
- The only person that can post to a channel is the admin
- Members have notified once the admin posts in the channel
- Only the brand name and picture will appear to the members and not the individual sender
- Members can’t see the admin or other members; however, the admins can see all the members.
Follow the steps below for channel creation:
- Click the horizontal lines at the top-left corner
- Click on New Channel
- A new interface will display; click “create a channel.”
- Type the name channel’s name and description
- Click the “mark” icon at the top-right corner of the page
- Choose whether you want the channel to be Public or private
- Type the invite link text
Telegram allows you to schedule your post. With such a feature, you can set a time for a post to be sent, and it’ll be sent automatically once it’s time. More interestingly, if you wish to discuss a new fashion trend with your audience, you can create a discussion group. Telegram will automatically post and pin all your posts on the group. The group allows members to air their views on the posts, which will be created in threads.
Chatbot
This is an ideal account for fashion brands that’d like to support their customers 24/7. It is especially useful for fashion brands with a lot of customers. With this type of account, you can attend to hundreds of customers at a time without stress. It is based on a pre-designed scenario. Chatbots can help users to learn about your fashion brand quickly. There, you can quickly show them catalogues, arrange consultations, share prices, automate routine tasks, answer FAQs, and close deals.
The principle behind Chatbots is that you create a list of commands or questions that you think users might enter and answer. Thus, the more questions you create and answer, the better for your brand and customers. It means customers can always find answers to what they want. When a user enters a specific keyword, he’ll get an auto-reply, and the flow will start. The Chatbot will interact with your customers automatically based on YOUR designed scenario.
Promote your Telegram account
Your next assignment is to promote your account. This will help you attract more people to the group or channels you’ve created, increasing the number of your potential customers. Not promoting your account means you’re only limited to the contacts on your phone and the few people that might find your link. That is not good enough. Thus, you can promote your Telegram account through any of the following means:
Social media
This is one of the easiest and cheapest ways to promote your brand on Telegram. For instance, you might have thousands of Facebook, Instagram, Twitter, or TikTok followers. That is a ready audience for you to attract to your Telegram page. Let them know about your brand on Telegram and share the link to the page for them to join. You can also include the link on your Instagram bio. For a more significant turn-up, you may present an exclusive offer for those who join your group or channel. You may tell them you’ll be sharing valuable information on the platform at a specific time, such as a promo code. That should inspire them to join your page.
Facebook and Instagram ads
Although running Facebook and Instagram ads requires money, it is an investment. When you run an ad to invite people to join your Telegram page, you’re increasing your chances of getting more customers; thus, you’ll get back your investment and make more profit in the long run. With a Facebook ad, you can target a specific audience who may be interested in your fashion brand.
Groups
You may search for groups related to your fashion brand and market your brand on Telegram there. However, you must first ensure that promotion isn’t prohibited in such a group; otherwise, you may be banned. This is a free way to attract more audience to your brand Telegram page.
Your website
If you have a website with considerable traffic, you may invite people to join your Telegram group from there. However, you want to provide an incentive to join the account; otherwise, they might find no reason to do so. You may also encourage them to speak to your customer care agent through Chatbot.
Why should you use Telegram to market your fashion brand?
Allows you to keep your audience informed
Telegram allows you to update your customers about the current trend and the available products. It is a free marketing tool you can use to increase your sales and get closer to your clients. With it, you can share your product’s pictures and videos. It also allows you to share your brand history with your subscribers and introduce your team to them. If you have upcoming sales or hot offers, you won’t need to get stressed to pass the message across. In other words, Telegram makes it easier for you to keep sharing information with your customers easily.
It helps you to better communicate with your customers
Telegram is one of the easiest platforms to better communicate with your customers. The group allows you to have direct interaction with your customers and hear their views. There, you can exchange ideas and identify your customers’ needs to serve them better. With Telegram groups, you can quickly build a community with your loyal customers.
24/7 customers support
This is where Chatbots comes in. It allows you to attend to your customers’ needs 24 hours a day and seven days a week. It is safe and cheap. With Chatbots, you don’t have to employ many customer care agents to attend to customers’ questions; you also don’t have to waste time doing it yourself. Customers can always find prepared answers to their questions on time. If your fashion brand is well established and you earn a lot from it already, you may employ customer care agents, but they’ll only focus on more complicated customer issues. The minor ones will always get solved by the Chatbots.
Increase engagement
Telegram empowers you to engage more with your clients. For instance, you can create a poll to hear their views about a specific fashion style, whether they love it or not. If they love it, you can decide to proceed with making it. On the other hand, if the poll shows otherwise, you know making such a style won’t be worth it. Thus, such a poll will save you the time, energy, and money you’d have invested in making such a style.
Conclusion
Telegram is one of the best platforms to market your fashion brands. It allows you to reach a larger audience and put your content before a willing audience. Therefore, if you properly utilize this platform to promote your fashion brand, you’ll attract more customers, make more sales, earn more profit, and eventually grow your brand.

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