The Biltmore Mayfair ends affiliation Hilton from May 1st 2024 – will operate independently

The Biltmore Mayfair in London’s Grosvenor Square opened in 2019 following a £50m redevelopment of the former Millenium Hotel London Mayfair. It was the first hotel in Europe for Hilton‘s luxury new LXR Hotels & Resorts brand which seemed more of a compromise operating under a franchise agreement. Hilton’s other long time established luxury brands are locked in for London, with Waldorf Astoria opening at Admirality Arch and Conrad in operation at St James.

A statement on behalf of the Biltmore said the hotel had enjoyed a “productive partnership” with Hilton, but would now be fully overseen by managing director Vella Ramasawmy. It said the change was part of the management team’s aim to “elevate the Biltmore hotel brand and expand the Biltmore brand proposition after five successful years of operation”.

“I am very pleased to be directing the Biltmore Mayfair through this exciting transition,” said Ramasawmy. “My priority is to ensure a seamless handover internally and externally, and for the hotel to continue offering exceptional experiences and the best service to all guests. I have no doubt my experienced team will ensure a bright future for the impeccable hotel.

“We would like to express our gratitude to Hilton for its partnership. This decision was made with careful consideration and with the goal of enhancing the guest experience and maintaining our position as one of London’s top luxury hotels.” Changes meant any stays booked past 1 May would not accrue Hilton Honors points, but guests would instead be offered “competitive loyalty benefits”.

The Biltmore features a 24-hour gym, all-day brasserie Café Biltmore, steakhouse Grill 88 and a tea lounge.  Jason Atherton opened the Betterment fine dining restaurant at the hotel when it launched in 2019 and rebranded the site as the more casual Café Biltmore after the pandemic. The chef exited the hotel last year

The Biltmore Mayfair, London