American premium fashion house Tommy Hilfiger has reached an agreement with Italian fashion producer Ittierre to license its first line, both men and women, starting with the Fall Winter 2012/2013 season. Ittierre will also be involved in the wholesale of the lines, through its own showrooms in Milan, Paris, New York, Hong Kong.
After a turbulent 2010 and having undergone brankrupty proceedures, Ittierre seems to have emerged from its deepest crisis. It now produces in licensing the lines of GF Ferre, John Galliano, Ermanno Scervino and recently it has reached an agreement with Karl Lagerfeld for its new lines due to launch early next year, as well as Acquascutum and a partnership with Costume national.
Ittierre’s CEO, Antonio Bianchi estimates the company will close 2011 with a turnover of 150 million euros and expects it to double by 2013. The losses of important licensing agreements, such as Dolce Gabbana for D&G, Roberto Cavalli for Just Cavalli have already been compensated with the new license agreements.
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